Connect with us

How to Startup

Busbud Acquires South Africa’s Ratality for Revenue Management Integration

Canadian startup Busbud, a Montreal-based global leader in ground travel booking platforms, has announced the acquisition of Ratality, a South African company specializing in revenue management software for ground transportation operators. This strategic move signifies Busbud’s commitment to expanding its B2B (business-to-business) offerings by integrating Ratality’s expertise in revenue optimization. While the financial details of the acquisition haven’t been disclosed, it marks Busbud’s first foray into mergers and acquisitions within Africa.



Busbud’s Groundwork: Building a Comprehensive B2B Suite

Busbud has carved a niche for itself by offering travelers a user-friendly platform to compare and book bus and train tickets across an extensive network. They currently boast over three million routes in more than 80 countries worldwide. Prior to the Ratality acquisition, Busbud had already taken significant steps to enhance its B2B offerings. In 2022, the company acquired Betterez, a Toronto-based firm specializing in reservation and ticketing management solutions. This move strengthened Busbud’s ability to cater to the needs of ground transportation operators.

Ratality: The Revenue Management Specialist

Founded in 2017, Ratality provides cloud-based software solutions specifically designed to optimize revenue for ground transportation businesses, including buses, coaches, ferries, charters, tours, and transfers. Their solutions empower operators to make data-driven decisions through features like advanced demand forecasting, dynamic pricing, and fleet management.

A Perfect Match: Strengthening Busbud’s Value Proposition

The acquisition of Ratality allows Busbud to integrate a critical piece into its B2B suite. LP Maurice, CEO and Co-founder of Busbud, highlighted the significance of this move, stating, “This is a very special partnership that will add a key missing piece to our growing B2B offering.” By incorporating Ratality’s revenue management expertise, Busbud can now offer a more comprehensive solution to ground transportation operators globally.


Expected Benefits: A Win-Win Scenario

Busbud’s acquisition of Ratality is expected to benefit both parties:

  • Busbud: Gains a competitive edge by offering a one-stop shop for ground transportation operators. Partners will have access to a wider range of solutions, from inventory and reservation management to advanced revenue optimization tools.
  • Ratality: Expands its reach and gains access to Busbud’s extensive network of partners across the globe. This presents an opportunity to scale their revenue management solutions to a wider audience.
  • Ground Transportation Operators: Benefit from a more streamlined and data-driven approach to managing their businesses. The combined offering from Busbud and Ratality has the potential to increase efficiency, optimize pricing strategies, and ultimately boost their bottom line.

Looking Ahead: A Brighter Future for Ground Transportation

This acquisition marks a significant development in the ground transportation industry. By integrating Ratality’s revenue management solutions, Busbud is well-positioned to empower its partners and redefine the B2B landscape. The combined expertise of these two companies has the potential to reshape how ground transportation operators manage their businesses, ultimately leading to a more efficient and data-driven industry. With Busbud’s global reach and Ratality’s innovative technology, this partnership holds immense promise for the future of ground travel.

Facebook Comments

TAGiAfrica™ is a Web3 Magazine that is documenting the African journey in the crypto and blockchain industry for over a decade. We are the Pan-African magazine that covers business, technology, Blockchain, Crypto and Innovation.We are the essential resource for anyone who wants to stay up-to-date on the latest trends in Africa. The magazine is also a valuable resource for businesses that are looking to expand into Africa and committed to promoting African entrepreneurship and innovation.

Advertisement Build your website!


Watch Our Channel



Blockchain4 days ago

FG Re-Arraigns Binance on Tax Evasion Charges

The Federal Government of Nigeria has re-arraigned the cryptocurrency exchange platform Binance on charges of tax evasion. This move is...

Featured4 days ago

“Chatter App Is Live,” Davido Jubilates as He Launches His Own Social Media Platform

Nigerian superstar Davido has officially launched his own social media platform, Chatter, marking a significant milestone in his career and...

How to Startup5 days ago

i’SUPPLY Raises Pre-Series A Funding Round, Securing $2.5 Million to Expand Tech-Enabled Pharmaceutical Distribution Platform

i’SUPPLY, a leading Egyptian startup specializing in tech-enabled pharmaceutical distribution, has successfully closed a pre-Series A funding round, bringing its...

APPLY NOW6 days ago

Open Startup Launches OST Programme to Accelerate African Startup Ecosystem

Open Startup (OST) is proud to announce the launch of the OST Programme, a groundbreaking initiative developed in collaboration with...

APPLY NOW7 days ago

10k2Startup Invites African Startups to Apply for Funding and Strategic Support

10k2Startup, an innovative initiative founded by Julius Nkansah Owusu-Kyerematen, head of multi-channel mid-market skills at Google, announces the launch of...

IN THE NEWS1 week ago

Telecom Egypt and 4iG Group Join Forces to Build Egypt’s Future-Proof Fibre Network

Telecom Egypt and Hungarian IT solutions provider 4iG Group are embarking on a transformative joint venture to construct a state-of-the-art...

How to Startup1 week ago

Nala Raises $40 Million to Expand Beyond Remittances, Become Africa’s Cross-Border Payments Leader

Nala, a remittance startup rapidly evolving into a comprehensive payments platform, has secured a massive $40 million equity investment in...

IN THE NEWS1 week ago

Botswana Launches First Satellite BOTSAT-1 Set for Launch in 2025

Botswana is taking a giant leap into the cosmos with the development of its first-ever satellite, BOTSAT-1. This ambitious project,...

Crypto1 week ago

Nigeria plans Indigenous Blockchain “Nigerium” for Data Sovereignty and Security

Nigeria is taking a significant step towards data security and national sovereignty with the proposed development of its own blockchain,...

IN THE NEWS3 weeks ago

Flutterwave Streamlines Workforce: 30 Employees Let Go Amidst Strategic Shift

In a move that has sent ripples through the African fintech industry, Flutterwave, the continent’s leading payments technology company, has...

IN THE NEWS3 weeks ago

Andela Unveils Code Playback Feature, Revolutionizing Tech Recruitment in Africa

Andela, a renowned platform connecting businesses with top-tier remote software developers across Africa, has taken a significant step forward in...

IN THE NEWS3 weeks ago

Nigeria Content Creators Set to Gather at the Content Con Lagos

Nigeria Content Creators Set to Gather at the Content Con Lagos. Get ready for the most anticipated event in the...

East Africa1 month ago

Bolt and Uber Threaten Kenya Exit Over Proposed Taxes

[Bolt and Uber] Kenya’s vibrant ride-hailing scene, a symbol of the nation’s burgeoning digital economy, is facing a potential downpour....

East Africa1 month ago

Rwanda: Going Digital with its own Currency in 2026

Rwanda, a nation renowned for its breathtaking landscapes and remarkable resurgence after a devastating conflict, is now setting its sights...

East Africa1 month ago

Kofa Powers Up: E-Motorcycle Expansion to Kenya and Togo

Ghanaian startup Kofa, a pioneer in battery network solutions, is set to expand its innovative battery swapping solution to Kenya...

IN THE NEWS1 month ago

Seamfix Expands: Digital ID Revolution Coming to 5 More African Countries

Nigerian digital identity startup Seamfix is set to expand its operations to Ghana, Kenya, South Africa, Ethiopia, and Uganda following...

IN THE NEWS1 month ago

Kimberly-Clark Wraps Up Nigerian Exit After Layoffs

Huggies diaper maker Kimberly-Clark is swiftly shutting down its Nigerian operations following its exit announcement last week. Nearly 90% of...

IN THE NEWS1 month ago

Copia Global Sacks 1000 Employees and Restructuring

Kenyan e-commerce startup Copia Global, despite laying off over 1,000 employees this week, remains determined to stay afloat. The company...

IN THE NEWS2 months ago

Bolt Introduces Bidding System for Drivers and Riders in Nigeria

Bolt, a ride-hailing company offering services in over 45 countries, including Nigeria, has shaken things up in the Nigerian market...


Africa Africa
East Africa2 months ago

Breaking Free from Waste: Africa’s Fight for a Sustainable Future Through Minimalism

In today’s fast-paced world, the concepts of minimalism and sustainable living have emerged as powerful antidotes to consumerism and environmental...

Blockchain2 months ago


The key to overcoming the challenges in logistics and supply chain management (SCM) operations in Africa lies in standardizing indigenous...

Editorial2 months ago

Top 10 Lucrative African Tech Sectors to Invest in 2024

Africa has been experiencing a rapid growth in technology in recent years, with many opportunities for investors in the tech...

Artificial Intelligence3 months ago

Llama 3: Meta’s AI Assistant Gallops into Africa, Bringing Connection and Controversy

Meta, formerly known as Facebook, is a tech giant synonymous with social connection. Boasting over 3 billion monthly active users...

Editorial3 months ago


Investors have multiple strategies at their disposal to construct and broaden their portfolios, aiming for financial success. One emerging trend...

Editorial3 months ago


Financial literacy entails grasping and proficiently applying a range of financial competencies, such as managing personal finances, crafting budgets, and...

Editorial3 months ago

Investing in a Volatile Market: Strategies for Success in 2024

In today’s world, investing in a volatile market can be a daunting task. With geopolitical tensions simmering, economic uncertainties looming,...

Editorial3 months ago


Education is a fundamental entitlement for all individuals, irrespective of their situation or origin. However, in Nigeria, the endeavor to...

Editorial3 months ago

Pandemics: A Looming Shadow – Have We Learned Enough Since the Last Crisis?(2024 Updated)

The specter of pandemics has haunted humanity for millennia. From the bubonic plague’s merciless scythe that ravaged Europe in the...

health health
Editorial3 months ago

Empowering Your Health: A Guide to Thriving in the Digital Age (2024 Update)

The digital age has ushered in a revolution in how we access information, and the realm of nutrition and health...