OneOrder Secures $16 Million in Series A Funding to Fuel GCC Expansion

OneOrder, a leading Egyptian tech-enabled supplier and distributor catering to the hotel, restaurant, and catering (HORECA) industry, has secured a significant $16 million in Series A funding. This investment, a combination of equity and debt financing, will act as the rocket fuel for OneOrder’s ambitious expansion plans into the Gulf Cooperation Council (GCC) region, with the United Arab Emirates (UAE) being the launchpad.

The funding round was spearheaded by Delivery Hero Ventures, a venture capital firm focused on the global online food delivery sector. They were joined by a group of prominent investors, including Norrsken22, a European impact investor, and existing Egyptian investors Nclude and A15. This strong backing from such a diverse group signifies the confidence in OneOrder’s innovative approach and its potential to disrupt the HORECA supply chain landscape across the region.

OneOrder’s core business revolves around streamlining and simplifying the procurement process for businesses within the HORECA sector. They leverage technology to offer a user-friendly platform where restaurants, hotels, and catering companies can browse a comprehensive selection of high-quality goods at competitive prices. Beyond just being a supplier, OneOrder sets itself apart by integrating financing solutions into its platform. This allows customers to access flexible payment options and working capital, addressing a major pain point for many HORECA businesses.

The fragmented nature of traditional supply chains often results in inefficiencies, delays, and limited access to diverse products. OneOrder tackles these challenges head-on by working directly with manufacturers and distributors, ensuring a reliable and consistent supply of essential goods. Additionally, their platform boasts automation features that streamline ordering and delivery processes, saving businesses valuable time and resources.

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The $16 million secured in this Series A funding round will be instrumental in propelling OneOrder’s GCC expansion. The company plans to leverage the funds to establish a robust presence in the UAE by the fall of 2024. This initial foray into the GCC serves as a springboard for further regional growth, with plans to expand into other GCC countries in the near future.

One of the key aspects of OneOrder’s expansion strategy involves tailoring its offerings to the specific needs of the GCC market. The company acknowledges that there might be nuances in product demand and business practices across the region. By investing in local teams and expertise, OneOrder aims to ensure a seamless transition and cater effectively to the requirements of its new customer base.

This Series A funding is a significant milestone for OneOrder, not just in terms of its expansion plans but also for the broader HORECA ecosystem within the GCC. OneOrder’s entry into the market is poised to inject a dose of innovation and efficiency. Businesses can expect a more reliable supply chain, access to financing solutions, and a user-friendly platform that simplifies procurement processes. This ultimately translates to cost savings, improved operational efficiency, and the ability to focus on core business activities.

Brendon Blacker, Managing Partner at Delivery Hero Ventures, expressed his enthusiasm for the partnership, stating, “OneOrder’s innovative approach has demonstrably revolutionized the HORECA supply chain in Egypt. This funding will allow them to replicate that success across the GCC, offering a much-needed solution to businesses in the region.”

Tamer Amer, Co-founder of OneOrder, echoed this sentiment, highlighting the company’s commitment to its customers. “We are thrilled to have secured this funding and to partner with such esteemed investors. This is a testament to the hard work and dedication of our team. Our focus remains on empowering businesses within the HORECA sector by offering a comprehensive and efficient solution.”

OneOrder’s expansion into the GCC, fueled by the $16 million Series A funding, promises to be a game-changer for the HORECA industry in the region. Businesses can look forward to a more streamlined and efficient supply chain, improved access to financing solutions, and a platform that empowers them to focus on delivering exceptional customer experiences. As OneOrder continues its regional journey, its impact on the HORECA landscape will be closely watched, with the potential to inspire further innovation and disruption within this crucial sector.