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Mark Essien: A Transformational Force in Africa’s Hospitality Landscape

Mark Essien, a Nigerian entrepreneur with an unwavering passion for technology, has emerged as a transformative force in Africa’s hospitality industry. His brainchild,, revolutionized the way travelers discover and book accommodations across the continent, paving the way for a seamless and user-friendly hospitality experience.

From Humble Beginnings to Entrepreneurial Stardom

Born in Ikot Ekpene, Nigeria, Essien’s entrepreneurial spirit ignited during his university years in Germany. While pursuing a degree in computer science, he delved into the world of software development, creating Gnumm, a file-sharing software that caught the attention of Snoopstar, a German company. This early success instilled in Essien a deep-rooted belief in the power of technology to solve real-world problems.

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Upon returning to Nigeria, Essien was confronted with the inefficiencies and frustrations plaguing the traditional hotel booking process. The process often involved time-consuming phone calls, unreliable emails, and physical visits to hotels, leading to delays, uncertainties, and a lack of transparency. Recognizing the need for a more streamlined approach, Essien set out to revolutionize the way people book accommodations in Africa. A Digital Gateway to Africa’s Hospitality

In 2013, Essien’s vision materialized in the form of, an online hotel booking platform that transformed the African hospitality landscape. The platform offered a user-friendly interface, real-time availability, secure payment options, and a comprehensive list of hotels across Nigeria.’s success stemmed not only from its technological advancements but also from Essien’s deep understanding of the Nigerian hospitality market. He recognized the importance of localizing the experience, ensuring that the platform catered to the specific needs and preferences of Nigerian travelers. This localized approach resonated with users, propelling to the forefront of the Nigerian hospitality sector.

Expanding Horizons and Empowering African Talent

Essien’s ambitions extended beyond Nigeria’s borders. In 2018, he launched, an international hotel booking site, catering to the growing demand for seamless hospitality solutions across the continent. This expansion further solidified his position as a pioneer in the African hospitality sector.

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Essien’s commitment to fostering local talent led to the establishment of training programs that empowered aspiring developers and nurtured the growth of Africa’s technology ecosystem. These initiatives not only addressed the skills gap in the tech industry but also created opportunities for young Africans to contribute to the continent’s digital transformation.

A Legacy of Innovation, Inspiration, and Social Responsibility

Mark Essien’s impact on the African hospitality industry is undeniable. His innovative solutions have not only streamlined the booking process but also transformed the way travelers perceive and experience African hospitality. His entrepreneurial spirit and unwavering dedication to empowering local talent have served as an inspiration to aspiring entrepreneurs across the continent.

Essien’s legacy extends beyond the realm of business. His unwavering commitment to social responsibility has led to initiatives that promote sustainable tourism practices and support local communities. His contributions have earned him recognition as a Forbes 30 Under 30 honoree and a TEDx speaker, further cementing his status as a visionary leader.


As Mark Essien continues to drive innovation and growth within the African hospitality sector, his impact is sure to resonate for generations to come. His story is a testament to the power of technology, entrepreneurship, and social responsibility in shaping a brighter future for Africa’s hospitality industry.

Essien’s Transformative Impact: A Beacon of Hope for Africa’s Hospitality Sector

Mark Essien’s journey serves as a beacon of hope for Africa’s hospitality sector. His unwavering belief in the transformative power of technology, coupled with his deep understanding of the local market and his commitment to social responsibility, has established him as a true pioneer in the industry. As he continues to spearhead innovation and empower local talent, Essien’s legacy is sure to shape the future of African hospitality, paving the way for a more seamless, sustainable, and socially responsible hospitality experience across the continent.

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TAGiAfrica™ is a Web3 Magazine that is documenting the African journey in the crypto and blockchain industry for over a decade. We are the Pan-African magazine that covers business, technology, Blockchain, Crypto and Innovation.We are the essential resource for anyone who wants to stay up-to-date on the latest trends in Africa. The magazine is also a valuable resource for businesses that are looking to expand into Africa and committed to promoting African entrepreneurship and innovation.

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