Salma Ingabire: Driving Financial Inclusion and Innovation Across East Africa

Salma Ingabire is a seasoned payments professional and Agile leader with over 11 years of management experience spanning multiple geographies, including East Africa, the US, Senegal, and Cameroon. With a robust background in Fintech operations and sales, Salma has demonstrated a remarkable ability to drive teams towards achieving maximum and sustainable results while providing meaningful value to clients and customers.

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Throughout her career, Salma has been deeply passionate about leveraging innovative solutions to promote financial inclusion for underserved populations. Her dedication to this cause has fueled her commitment to developing affordable, accessible, and innovative payment solutions that cater to the needs of individuals and businesses across the region.

As the Country Director for Burundi, Rwanda, Tanzania, and Uganda at Visa, Salma plays a pivotal role in overseeing the general management of all aspects of the local business. Her responsibilities include crafting and executing business strategies, driving business development and portfolio management initiatives, fostering relationships with government officials and regulatory institutions, and providing leadership to her team to ensure alignment with global and regional strategies.

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In her role as Chief Operating Officer (COO) at AC group Ltd, Salma was tasked with overseeing the day-to-day operations of the business. She spearheaded efforts to coordinate systems and resources, develop forward-thinking business strategies for future growth, and maintain the company’s competitive position within the industry. Her strategic acumen and leadership skills were instrumental in driving the company’s success during her tenure.

Salma’s expertise spans a wide range of areas within the Fintech landscape, including mobile financial services, e-banking delivery channels, project management, marketing, distribution, product development, change management, business development, digital solutions rollout, and government payments. Her diverse skill set and hands-on experience have equipped her with the tools needed to navigate the complexities of the financial services industry effectively.

One of Salma’s defining qualities is her ability to adapt seamlessly to different work environments and situations. Whether leading a team or working as an individual contributor, she approaches every challenge with focus, determination, and a solutions-oriented mindset. Her collaborative approach to leadership has earned her the respect and admiration of colleagues and peers alike.

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Outside of her professional endeavors, Salma is deeply committed to giving back to her community and driving positive change. She actively seeks opportunities to contribute to initiatives aimed at promoting education, empowerment, and socioeconomic development across East Africa.

In recognition of her contributions to the field of payments and financial inclusion, Salma has earned a reputation as a trailblazer and thought leader in her industry. Her relentless pursuit of excellence, coupled with her passion for making a difference, continues to inspire those around her and drive meaningful impact across the region.

As Salma Ingabire continues to lead the charge towards greater financial inclusion and innovation in East Africa, her unwavering dedication and visionary leadership serve as a beacon of hope for a brighter, more inclusive future for all.