East Africa
Hilda Moraa: Championing Tech Solutions for Africa
Hilda Moraa stands as a beacon of innovation and entrepreneurship in Africa’s dynamic fintech sector. With over 15 years of experience spanning fintech, regulation, entrepreneurship, and collaboration with multinational corporations like Coca-Cola, Moraa has cemented her position as a trailblazer in the industry. Her journey is marked by groundbreaking achievements, including the founding of WezaTele, a fintech startup in Kenya, which she successfully led to acquisition in 2015.
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Currently serving as the Founder and CEO of Pezesha, Moraa leads a team dedicated to revolutionizing digital financial infrastructure for SMEs and institutions across Africa. Pezesha’s mission is to provide affordable working capital to businesses, empowering them to thrive and grow in the competitive marketplace. Under Moraa’s leadership, Pezesha has garnered recognition for its innovative approach, becoming the first fintech to exit and receive approval from the Capital Markets Authority (CMA) regulatory sandbox.
Moraa’s academic background includes a Business Information Technology degree from Strathmore University, laying the foundation for her illustrious career in fintech. Her accolades speak volumes about her impact and influence within the industry. In 2015, she was honored as one of the top 40 under 40 women, and in 2018, Quartz Africa recognized her as one of the continent’s top 30 innovators. Her achievements have also been highlighted on a global scale, with Bloomberg profiling her as one of the New Economy Catalysts in 2023.
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Beyond her professional endeavors, Moraa is deeply committed to nurturing the next generation of techpreneurs in Kenya. Through mentorship, knowledge-sharing, and her first book, “A Kenyan Startup Journey: 10 Key Lessons I Learned,” she inspires and empowers aspiring entrepreneurs to navigate the complexities of the startup landscape. Her impact extends to global platforms, where she has delivered keynote addresses at events like the Global Entrepreneurship Summit in 2015 and participated in prestigious programs like the Obama Leaders Program in 2019.
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Moraa’s success in fundraising and growth has further solidified her reputation as a top female fintech leader in Africa. With over $3 million in funding raised, she continues to push boundaries and challenge norms in a traditionally male-dominated industry. Her remarkable achievements culminated in her recognition as the winner of the Tech & Innovation category by Forbes Woman Africa in March 2024.
In conclusion, Hilda Moraa’s journey epitomizes resilience, innovation, and leadership in Africa’s fintech landscape. Her visionary leadership at Pezesha and unwavering commitment to empowering entrepreneurs underscore her role as a driving force for positive change. As she continues to shape the future of fintech in Africa, Moraa remains an inspiration to aspiring innovators across the continent and beyond.
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